Sunday, February 7, 2010

iPod Addition (Super Bowl Edition): "Wake Up" - Arcade Fire

If you're watching the Super Bowl tonight, you've been seeing lots advertising money at work! What ads will you be talking about tomorrow at the office? While I'm not seeing anything overly impressive, I'm hearing a favorite song of mine that should be on your iPod if it's not already. Arcade Fire's "Wake Up" is being used by the NFL Network in it's Super Bowl ads (you have also heard this song in the movie trailer for "Where The Wild Things Are.") What makes this even cooler is that Arcade Fire is donating all of the licensing proceeds to Stand With Haiti relief efforts. Someone at the NFL network is a Brooklyn hipster, I just know it!


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